Eric Siu says marketers often skip creating clear, data-driven stories for prospects, even when they use tools like Karat and ClickFlow. Slowing down to work with data analysts and designers on narratives that match customer needs can significantly boost conversion rates.
So we've definitely innovated quite a bit this year with all the different things that we have going on, like within Karat or even ClickFlow too, like the time that it saves. And I just, I'm like, oh, sometimes I get ahead of myself. I'm like, dude, where's all the collateral for this shit? Like there's no like sales collateral. There's no like, you know, how this data is performing over here, whatever. And it's just, it's such an obvious thing that sometimes we forget as marketers, sometimes the basic stuff. And so this one to me is not like a 10x thing, but this one to me is like, You're going to increase your conversion rate by a lot if you're able to tell a good story that aligns with what the customer is looking for, and sometimes that requires you to slow down, talk to your data analysts, maybe talk to your designers as well, get something together to tell a good story, so that's the third thing.
