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A Harvard study of 776 Procter & Gamble employees found that individuals using AI outperformed both people without AI and teams without AI. An individual with AI matched the performance of a team using AI.

A Harvard study of 776 Procter & Gamble employees found that individuals using AI outperformed both people without AI and teams without AI. An individual with AI matched the performance of a team using AI.
Does AI beat teamwork? So this study was done on 776 Procter Gamble employees. I think it took them like a year to do it, and they collaborated with Harvard. An individual with no AI performed at the lowest quality, but an individual plus AI outperformed a team with no AI, right? Now, an individual plus AI actually is pretty close to a team with AI, like 2 people with AI. At the end of the day, this AI stuff, this is your assistant, and this proves the point over here with Procter Gamble.