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Eric Siu argues that long-term focus builds generational businesses. He emphasizes knowing your values, spending time understanding yourself, and staying consistent through failure. Most entrepreneurs quit too early.

Eric Siu argues that long-term focus builds generational businesses. He emphasizes knowing your values, spending time understanding yourself, and staying consistent through failure. Most entrepreneurs quit too early.
I just want like aspiring entrepreneurs watching this to understand that there probably is value in focusing long term, because when you look at the people that have built generational businesses, that's what they've done, right? So would you agree or disagree with that? I definitely am more focused than I was before. I think I've just better understood me, right? And what are my values? I think a lot of us need to spend some time to define like, what are our values and are the things that we're doing or saying yes to aligned with that? And it's so much easier now that I know who I am and what I'm doing this for and who I'm doing it for. And it takes time for you to start to really understand yourself. It's not like a year or 2-year thing. Oh, no. I mean, it can take years, which means you've got to keep going. And even if you're failing, you just stay consistent, right?