This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Does it make sense to start a community?" (published 2025-03-07). The excerpt is a single-speaker talk/monologue (labeled SPEAKER A) about why businesses should consider building a community, emphasizing benefits like improved customer retention, increased engagement, SEO traffic, higher conversions and word-of-mouth, potential backlinks, and ultimately more revenue.
Does it make sense to start a community? I think it does make sense for a lot of people to start a community. Community is a nice retention mechanism. It keeps people engaged. It keeps people interested in your business. Communities are going to gain a lot of SEO traffic. You might gain more conversions, more word of mouth that way. You're going to gain more links potentially. What's more important in my opinion as a business owner is you are going to retain more customers and it's going to drive more revenue for your business.
