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Eric Siu argues that building inbound demand and brand desirability, like Nike does, beats active selling. He extends the idea to relationships: it's better to be sought out than to chase people.
Eric Siu argues that building inbound demand and brand desirability, like Nike does, beats active selling. He extends the idea to relationships: it's better to be sought out than to chase people.
being in sales means you're just bad at marketing. I like it much better than when it comes to you than when you have to go sell it. Nike doesn't direct market to me. I go and seek it out. Anybody listening about relationships, it's a lot better when it's coming to you than when you're chasing it. That's just the way the world works.
