Jensen Huang, NVIDIA's CEO, keeps great people by pushing them hard instead of firing them. He subjects top performers to intense confrontations he calls "torturing them into greatness." One logistics employee flew to Taiwan after a shouting match, realized Huang was right, and apologized.
Jensen himself has said, "I'd rather torture you into greatness than let you go." In the book, so Jensen Huang, he will get into shouting matches with like his distinguished engineers. He'll basically get everyone into a room, and he will light them up for like ninety minutes, right? Ninety minutes, you're lighting someone up. Everyone else is just watching. It's very awkward, right? But he doesn't let the person go. Now, in another situation, he had someone that was responsible for logistics, for example, right? They got in a shouting match. Literally, she went to Taiwan. She found out that what Jensen was saying was actually correct, and she went back to Jensen, and she apologized. Everything is about. Just moving the ball forward ultimately. They for sure fire people, but Jensen would prefer not to fire people because there's so many examples of these distinguished engineers where he wouldn't let them go. In fact, when someone would quit before, like a really good engineer, he would actually almost get on his knees and get them in the office, like beg them to stay, right? So, his whole thing is he'd rather torture you into greatness versus letting you go.
