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Eric Siu explains what to ask a marketing agency before hiring them. Check if they use AI tools like ChatGPT and Claude, have automation systems, and can run and measure campaigns at scale. If they can't answer these questions, keep looking.
Eric Siu explains what to ask a marketing agency before hiring them. Check if they use AI tools like ChatGPT and Claude, have automation systems, and can run and measure campaigns at scale. If they can't answer these questions, keep looking.
If you're looking to hire a marketing agency in today's day and age, you have to be looking at what their AI fluency looks like. When you ask them, hey, like, what cool things have you built with AI? What are you automating right now? What is your team using? If they're like, oh yeah, our team loves ChatGPT, we pay $20 a month, gone. If you say you're using Claude Code and you're actually building solutions for your clients, you're building dashboards, you are running, you know, you're creating thousands of ads, you're creating, you know, hundreds of campaigns and you're measuring them quickly and you're doing this at scale, that's the type of stuff that you want to hear as a leader. Yeah, so if you want to work with us, you can just go to singlegrain.com and you can just hit the button over there, say you're interested in AI implementation, say you watch one of the videos, and that's the best way to move forward.
