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Eric Siu argues that hustle works in sports but fails in real life. Pushing hard and in-your-face tactics destroy trust and loyalty. Real success comes from not taking shortcuts at other people's expense.

Eric Siu argues that hustle works in sports but fails in real life. Pushing hard and in-your-face tactics destroy trust and loyalty. Real success comes from not taking shortcuts at other people's expense.
You have this quote, you say, don't hustle. What do you mean by that? I grew up playing hockey. My dad was the coach. Hustle in hockey or even baseball is a good thing. Someone who's hustling in those sports is expending unreasonable amounts of energy in short periods of time when other people aren't. But that's not real life. That is a very circumscribed game. Nobody I have ever met says, I really like that person, they hustled me. No one ever says that. We don't want a close talker, a high-pressure salesperson, someone is all up in our face. That's not how you earn trust. It's not how you earn loyalty. And if you don't have trust and loyalty, you can't tell a story. So when I say don't hustle, I mean don't take shortcuts at other people's expense.