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Eric Siu explains why ignoring top reviewers backfires. When Fisker refused to give Marcus Brownlee a demo car, he got one anyway and published a brutal review. Engaging influential voices beats hoping they'll ignore you.
Eric Siu explains why ignoring top reviewers backfires. When Fisker refused to give Marcus Brownlee a demo car, he got one anyway and published a brutal review. Engaging influential voices beats hoping they'll ignore you.
Marcus Brownlee, he's like a tech reviewer, right? He reviews a lot of cool products. Fisker, which is an electric motor company, so Fisker wouldn't give him a demo car to review it. Everyone, like when you launch a new product, he's the guy that you want to go to because he's going to push a lot of reach, right? So he went ahead and he went to go get a Fisker car on his own, get a demo car, and he's like, this is the worst car I've ever driven. This is like by far the worst I've ever driven. And so when one of the world's most powerful reviewers wants to get their hands on your product and you're not willing to do it, that's a negative signal. What do you think is going to happen? Of course they're going to go out there and they're going to go get a version that they news.
