Doodles NFT Marketing Masterclass | Pharrell, Alexis Ohanian, and more

All right, so today I want to talk about how Doodles is paving the way. They're creating a playbook for how to create a brand from, well, an NFT, right? They're creating a brand from scratch, and Bored Ape Yacht Club has done this, but I want to talk about Doodles because I think they're, they're special in terms of the, the aesthetic that I'm seeing. I've met the founders as well, and just looking at the execution in the last couple weeks or so has been very impressive. So I just want to call out a couple things and And hopefully you can get a couple ideas if you are looking to build a brand for the long term, not just from NFTs, but just in general. So taking a look at my screen over here, these are the doodles. These are what they look like. And you can see when I say that the aesthetics are special, they look different. They're clearly different than any other thing that I've seen out there from the world of NFTs. And these are doodles. These are what they look like. And they look fairly unique, right? These are kind of the floor ones. So to speak, and when you look at their Twitter, about 354k followers on OpenSea. They've done about 140,000 in volume. So let's do. I'm gonna do the math on this real quick. So 140,000. Okay. ETH is worth about 1,200 right now. So about 168 million in volume. That I mean that's of this recording. Floor price is about 13 ETH, right? So if we look at Nansen over here, we can look at. Really last week, things volume really jumped up from a couple of the announcements from from last week and 506 ETH in the last 24 hours. And look, what I want to say is first and foremost, I met the founders for dinner. I met I met the artist Scott and then one of the founders Evan. I think Jordan was missing, but and I met some of the other team members there too. And what I want to say is. They're impressive people. They understand how to operate a business. They've come from an operating background. Scott, the artist, he's very unique in that, like, he doesn't want to— he's very specific with his aesthetic, right? He doesn't want to draw inspiration from elsewhere, and that's what's so unique about his art. And you can tell that he's very passionate. He's just a very nice guy. Same thing with Scott as well. And we actually had a— we did a podcast with Evan on the Leveling Up podcast, or Marketing School, if you want to listen to it. to just to get a sense for the entire Doodle story. But I wanna talk about some of the announcements that they popped up last week. So let's see, maybe it's this one over here. So if we look at my screen, the first announcement last week was that Alexis Ohanian from— he's co-founder of Reddit. They actually invested in Doodle. So first fundraise led by Alexis Ohanian, $776 million. Okay, so that's pretty impressive already. And Alexis, I mean, he's well known kind of in the world of not just Web3, but Web2 in general. He's a great founder, just a great person. He's married to, I think it's Serena Williams. And announcement 2, Pharrell joins the team as Chief Brand Officer. So he will executive produce music projects, produce animated film and TV, and creative direct product launches. Okay, so that's pretty impressive, right? You have, you know, you already have 2 megastars over here. And then a couple months ago, they hired the former CEO of Billboard. So these, I mean, who knows if that's the right CEO hire, like that remains to be seen. I think we'll see in the next year or 2 if that's the right hire. Could very well be, right? But you have these 3 people, powerhouses, kind of pushing things forward. They're doing a Doodle for everyone. So they're trying to, you know, expand as well. So Doodles 2 is coming out. So they're trying to expand and have other holders. So each holder is really, um, they're kind of marketers for you. They're martyrs for you, right? Because they want to push for you because it's something that, um, that they stand behind, that they put their money behind, right? So I think that's very smart. Um, Doodles 2 dynamic NFT. You can change your look as often as possible. Full body or PFP animated with original music. Um, the perfect shareable NFT built to represent you. Okay. So that's interesting because Um, most NFTs right now are just profile pictures, right? Like, this is dynamic. There's music in there and you can change the look. Um, that's probably the future of NFTs. Like, people want to be able to adjust. It's just like how you change your clothes every single day too, right? So they're trying to jump ahead of the curve right now. And, um, they've said themselves, like, you know, they want to create— a lot of people are saying we want to create the next Disney, right? Um, you know, Gary Vee has said that. These guys have kind of said that as well. I do believe— I mean, when you think about the brands out there, I think VeeFriends will be big over time. I think Doodles will be big over time. Bored Ape Yacht Club already is big. You just have a lot of people backing this stuff, right? So I think, you know, in terms of paving the way in terms of moving forward, like, you can just look at what these people are doing, Doodles in particular, and this will give you some ideas. Like, A, it's not going to be hard. B, it's like, okay, you look at the game that they're playing right now. They're thinking very strategically about hiring and thinking very strategically about how they want to expand as well. And they know that when they create new Doodles, these are all new marketable moments as well. So if you take a look over here, uh, Duplicator superpower device to bring the rarest OG traits into Doodle too. Okay, that's cool. Genesis Box first edition wearables that will seed the wearables economy. Okay, so that's more expansion as well. Doodles Records volume produced by Pharrell and in partnership with Columbia Records. Okay, that's cool. That's gonna be more expansion too. Um, look, I mean, look at this art, man, right? It's crazy. It's It's good. So they just have a lot of stuff that that's coming, and you know I believe in them, which is why I've continued to you know just support them in in general. So you know hopefully this gives you a couple ideas, right? Like this is what true execution looks like, and when people talk about professionalism in this space, they're looking to people that have been there done that in terms of executed. And in the world of of Web three, it's hard to find people that have been there done that, but you want to find people that are. are really passionate about Web3, that have a sense of professionalism, that have actually executed, have actually done something before, right? Those are the people that you actually wanna work with at the end of the day. And how you build something great is really how well you— it's a function of how well you recruit, and it's really a function of how big your vision is for the long term. So feel free to let me know if I missed anything in the comments. Feel free to hit the like button, the subscribe button if you found this helpful, and we'll catch you later. Thank you.