Easiest Way to Build a Referral Program #shorts

4 Apr 2022 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube short titled "Easiest Way to Build a Referral Program #shorts" (created 2022-04-04). It contains a single-speaker monologue recounting the origin and evolution of a referral program used by The Brew: initially using Kickoff Labs, hiring an Upwork developer who had built Harry's Razors referral pages for others, then Tyler Denk (the first engineering/growth hire) rebuilding the system to be more scalable and turning it into a service for newsletter creators.

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Tyler Denk, who was basically our first engineering slash growth hire. Kind of the origin story of our referral program is we first saw it with Harry's Razors. We were like, we got to do this, but we didn't have any technical skills in-house. We used Kickoff Labs. Then we found that it wasn't very flexible about in terms of like doing anything with our website outside of the referral program. So then we were like, let's just try building this ourselves. We went to Upwork. We found a developer who had built the Harry's Razors landing page and referral program for like 6 other people. He He charged us $500. He built the whole referral program. And then Tyler joined The Brew and he saw that it was kind of shoddy in how it was built. It wasn't very scalable. He rebuilt it. You know, the referral program now is like a service that any newsletter creator or provider can use after building it at The Brew. So it's just cool to see the evolution.