Erewhon sells products like candied walnuts in reusable branded jars with a $3 refundable deposit. The deposit works as an escrow that brings customers back to return the jars, where they're likely to buy more. It's a clever retention tactic that plays into the store's already high average order value.
This is Erewhon's sneaky way to bring customers back. I've been buying a lot of Erewhon candied walnuts and they give you these nice jars, right? These nice Erewhon jars. Now they charge you for these jars. It's like an escrow, like $3, right? So you have to return the jars to get money back. Now, I think California requires this or something like that, but I think this is Erewhon's sneaky way to bring customers back by having those jars and getting people— when you come back to the store, you're going to buy something, right? So you're going to get the money back, but you're going to buy. And the average order value at Erewhon is super high.
