Eric Siu describes a bot that accidentally emailed the wrong person, then explains how a human approval step prevents risky actions like publishing or spending. He argues that pillar content built from customer conversations helps businesses rank on answer engines and drive traffic.
We had someone on our team face this issue today. So their Grok bot just started to YOLO, right? Connected it to all these things and it started sending emails and he tried to send it to Sean, but it sent it to the wrong Sean and it just started sending whatever emails, which means it can damage your brand at the end of the day. Made this little human gate skill over here. Use before any external send, post, publish, delete, spending, or CRM calendar, right? Enforces draft only until an exact current approval. You're trying to get more search visibility, right? You want more share of voice, drive more, like your SEO traffic's going down, but you want to rank better on the answer engines. Okay, we get it. Well, why do you want to rank higher? You want to get more traffic. You want to get more leads. If you think about all of the pillar content sources that you can pull from, or the content spikes, think about all the customer conversations that you have. Think about all the sales conversations that you have. Think about all the internal conversations you have.
