Eric Siu explains how to turn employees into part-time marketers. Engineers can make short promo videos called Hyperframes. The key is finding marketable moments in your product and getting teams across the company to share them on X and other platforms.
We've talked about last week that every person is becoming part-time engineer and part-time marketer. Yeah. So I told the engineers, I said, hey guys, like, look, you're all going to become part-time marketers now. I'm going to show you how to do it. Whenever we launch a new ClickFlow feature, for example, I have this shared on the screen. We have a little video kind of outlining— this is a Hyperframes video, and then people can spin up these videos very quickly, you know, oh, this is what this new feature does over here, right? Actually, this one got 26K views. It actually got 40K views on X because I did like a, a quote tweet. Um, who Who did I get this idea from? You see a lot of it on X already. So Matt Van Horn, he's always launching new stuff. And today he launches Agent Cookie for GrokBot, right? He always has good music tied to it. So let me play some of the music with this video. He really likes rap. He'd always send me like a new video and he texts me like, hey, here's— what do you think about this new rap song? Right? It allows you to inject your own personality too. Neil's talking about charts and charts are very good. Videos are good too. But beyond that, I think it also depends on what you're publishing. We have the Skills Dojo where we have all these skills. Well, the easy thing is Just keep promoting amazing skills that we find on X, add them to the Skills Dojo and give them credit. And we can keep promoting that over and over. That never stops. I can make short-form content for that too, right? API Gateway, where we allow you to connect different tools, different connectors, different permissioning, security, governance, all that stuff. That is stuff I can promote as well. That makes it more exciting for the people creating it, and it makes it easier for us to continually have this marketing machine. And this whole concept of marketable moments, I actually got it from our mutual friend, Patrick Campbell. When he was running ProfitWell back in the day, years and years ago, there's no AI, right? Years and years ago, it was like every month we need to talk about a new thing. We need to keep our audience excited, get them on top of this.
