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Eric Siu explains why entrepreneurs should sell through TikTok Shop. TikTok actively promotes Shops to drive revenue, giving sellers a distribution advantage other platforms don't offer.
Eric Siu explains why entrepreneurs should sell through TikTok Shop. TikTok actively promotes Shops to drive revenue, giving sellers a distribution advantage other platforms don't offer.
Every entrepreneur should be thinking about selling their product or service on a TikTok Shop, not because it's a new product, but because TikTok wants to see TikTok Shops succeed. And typically what we see with these new features, whether it's like Instagram launching Stories, these new features get pushed quite a bit. This is a feature that directly ties in with their revenue, so they're gonna be pushing it.
