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Eric Siu on why podcasters need to evolve or get left behind. He built Leveling Up over 11 years but made mistakes spreading too thin across formats. The key: focus hard, stay consistent, and innovate the moment your format stops working.
Eric Siu on why podcasters need to evolve or get left behind. He built Leveling Up over 11 years but made mistakes spreading too thin across formats. The key: focus hard, stay consistent, and innovate the moment your format stops working.
You must zig where other people are zagging. And what I mean by that is my first podcast, Leveling Up. I started that one maybe 11 years ago or so. And that was an interview podcast. And I was interviewing entrepreneurs, but I was focused on marketing. And so that was novel at the time, that was new. And they would get a lot of views. Some videos would get 20,000, 30,000, 40,000 views or so. And back in the day, YouTube was easy, right? Sticking with something that's working, doubling, tripling down on it. That's something I should have done with YouTube. I was too inconsistent with it. The problem now with interviews is everybody does an interview show, and nobody's really innovating on it. When you feel a format's no longer serving you, that's when you should think about changing it, right? Basically, you just got to stay in the game, and you have to continue to get better. And that's easier said than done. And I can tell you, I did too many things over 11 years, I was inconsistent, I was talking about different things, you know, I took too long to evolve. So again, zig where other people are zagging, and stay consistent, and you're gonna be fine.
