Eric Siu shows how to use Snipd's bookmark feature to track which podcast episodes get saved most. He compares snip rates across Marketing School episodes and finds practical, tool-focused content drives higher engagement than other topics.
Do you use Snipped? Do you know what that is? It's a podcast app. So Snipped is cool because it shows you how many times a podcast has been snipped, meaning that how many times a podcast has had like bookmarks in the podcast, right? So that shows you the engagement rate for that. That's very high signal. So what I do on for Snipped is I pull up Marketing School and I just look at what gets snipped the most. And then I look at our YouTube analytics and I look at what podcasts or what episodes tend to do the best. For YouTube, it's always the SEO stuff. It's not even close. For Snipped, when we share tools or when we're sharing stuff like this, when we're sharing stuff that we actually do, people get way more utility from it and our retention rates are actually higher.
