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Eric Siu explains why splitting focus across multiple projects slows growth. He's concentrating on scaling his podcast and pursuing creative deals instead, betting that narrowing his attention will accelerate his brand.
Eric Siu explains why splitting focus across multiple projects slows growth. He's concentrating on scaling his podcast and pursuing creative deals instead, betting that narrowing his attention will accelerate his brand.
I've learned over the years, oh, like, one second I'm going to do this education thing, then one second I'm going to do this SaaS thing, and then I'm going to try this, I'm going to try this. And then it's like, it doesn't matter how good you are, the split focus just doesn't help. So the focus is on brand building piece right now. So it's like, okay, how do we scale the podcast? Trying to figure out ways to do creative deals where we can build it and get people that have been there, done that. I've just learned over the years, it's like when I focus, things just grow a lot faster.
