Neil explains why a million followers doesn't mean you'll make money. What matters is what people know you for, whether you can deliver measurable results for brands, your market size, and competition. A male model with fewer followers might earn more than someone with a bigger audience.
I was talking to a dude a few months ago, male model, you know, jacked, good-looking, and on each platform he has millions of followers, all right? And he does like these high-end campaigns and stuff like that with like fashion. And he was asking me, you know, I have way more followers than you, Neil. Why can't I make more money than you? And I said, followers don't equate necessarily directly to the amount of income you make. I'm like, we'll walk down the street, more people will know you than they know me by far. But the problem is, is People know you for what? And I asked him and he was like, for looking good and taking pictures. I was like, cool, so where's the money value on it? And he said, well, the money value is, is I can make their products look good because if a good-looking person wears a specific watch, maybe other people will want to buy that watch. I said, okay, and how many good-looking people are there out there? And he's like, a lot, right? And he was just like, well, Neil, you know, You have a lot less followers. There's a lot of marketers though. And I said, yeah, there's a lot of marketers, but A, how many of them can actually produce results within the budgets companies have and within the time constraints? And B, how many independently owned ad agencies are there that have a global reach in 28+ countries? And I think people forget 2 things: how big is your market and how many competitors do you have?
