Eric Siu argues that forward-deployed marketers, embedded full-time inside client organizations like Palantir's engineers, represent the future of marketing. These marketers customize agent stacks and marketing work on-site, creating deeper integration than traditional consulting.
A forward-deployed engineer, Palantir, I've always wondered, I'm like, what the heck do they do, right? So what they do is they put an engineer, they embed the engineer into your company because they were so entangled with their forward-deployed engineers and all their software was in all the government systems, right? It was hard to rip it out. We're going to have forward-deployed marketers, like really smart marketers. They're working with the custom agent stack that you built and they're customizing for the clients, right? We do the same thing in which some, some of our clients require us to put our marketers within their offices. Is it full-time? Yeah, full-time. We don't have any that are part-time. It's all full-time.
