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Frame.io sold to Adobe for $1.3 billion. The CEO argues he should have stayed closer to the product instead of stepping back into pure executive work, a mistake he regrets making.
Frame.io sold to Adobe for $1.3 billion. The CEO argues he should have stayed closer to the product instead of stepping back into pure executive work, a mistake he regrets making.
You know, Frame.io? Have you used it? Dude, I've been using Frame.io before it was even part of Adobe. They sold for $1.3 billion to Adobe, right? Emory Wells, he tweeted this. So I built and sold Frame.io for $1.3 billion to Adobe, and along the way I received plenty of advice that turned out to be entirely off the mark. As CEO, focus on executive business tasks. So he says, this couldn't be further from the truth. The core purpose of any company is the product it offers. As CEO, your primary role is to ensure that this product is the most valuable it can be for your customers. It's not just about overseeing, it's about being integrally involved in delivering quality. Agree or disagree with that? I totally agree. I don't think CEOs should be focusing on executive tasks. I would say we're both on the same page here because I used to not get involved with the details around the product. But at the end of the day, though, whatever you're selling, whatever you guys are servicing, it's a reflection of you. You have to be involved in the details, like somewhat at the very least. My mistake in the past was not being involved.
