Eric Siu grew his X reach from 100K to 3M monthly views using a "Skills Dojo" system where team members upload, fork, and vote on reusable skills. He credits the compounding growth to handing off and iterating on these skills, which made work feel like a video game.
Chapters
I was basically getting on X in January like 100,000 views a month, which is not a lot, right? Now, last month I think we got 3 million or so, and it's continuing to compound over and over. The whole idea with the Skills Dojo is your entire team, they can upload their skills. People can fork their skills, they can download skills, they can leave upvotes and downvotes. You want to make sure that you give your skills a home because that is where you can see the compounding happen. These skills, like this is on my X long-form skill writer, and I handed it off to someone on my team. This skill? He took that skill and he's made my initial skill so much better. He forked it, so he He made it his own version. He added new scaffolding to it. And to him, he's like, dude, Eric, I feel like I'm playing a video game. I'm like, yeah, it feels like a video game. He's like, there's no reason to play games anymore. If you can make work feel like a video game, everybody wins, right?