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Eric Siu explains how he grew Instagram from 2k to 300k followers by cross-promoting across Instagram, email, Twitter, and LinkedIn. He frames rapid growth as understanding and playing the game across multiple platforms.
Eric Siu explains how he grew Instagram from 2k to 300k followers by cross-promoting across Instagram, email, Twitter, and LinkedIn. He frames rapid growth as understanding and playing the game across multiple platforms.
I've seen some people on, on Instagram, maybe they had like 2,000 or 3,000 followers and now all of a sudden they have like 200,000 followers and it's like, how did that happen? It's like, it's just cross-promotion at the end of the day. If you have a bunch of people that are cross-promoting you through email, you're going to grow faster on email. If you have a bunch of people cross-promoting you on, let's say Twitter, LinkedIn, it just works. It's just about understanding the game and then playing the game. And if you don't want to play the game, that's fine. But if you want to win, then you play the game.
