Eric Siu compares future marketing to multi-table online poker: running many AI sub-agents simultaneously across tools like Claude, Cursor, and HubSpot to handle LTV analysis, landing pages, and keyword research at once, the way pro poker players manage multiple games for higher efficiency.
I think the future marketing is going to look like online poker. So I used to play 16 tables at once, right? I had one large screen and then each like section had 4 screens. So I was playing a lot and I had a heads-up display showing me how aggressive each player was, how loose a player was, right? What their win rate was, all this stuff, right? So I could see it for each player. And so to me it was like playing a video game. Now today I'm working more and more in a terminal, meaning I use Cursor and I use Claude Code and I use MCPs and I have a WordPress connector, I have a HubSpot connector, I have an Ahrefs connector, a Google Analytics connector, a GSC connector, and I can query whatever I want and I'll get responses very quickly. Okay, what's the LTV of this? Can I make a landing page over here? Can I make a thumbnail that looks like what we have over here? Can I quickly get trending keyword data on what we should be targeting based on how my keywords have converted? What's cannibalizing? What should we be updating? What hasn't been updated for a while? I don't need to wait anymore. And so I think what's going to happen eventually is I'm just going to have a lot of these, these sub-agents in Claude Code that you can set up. You just prompt it, it creates a sub-agent for you. This is the worst it'll ever be. And I'm telling you, like, I'm way more efficient now. And I just think not even just the future of marketing, but the future of business will be multi-instance because someone like you and me, We're just gonna have it open, and you don't want to wait. I don't want to wait. And boom boom boom boom boom boom boom! And it's just done. Like oh, this is done over here. Okay, here's the results. Okay, boom. Okay, you should do this over here based on these results. Okay, boom. And I'm just like running all these things, and it's it's it's like that the guy this online poker player used to play Starcraft Elky. He had like 48 tables open. He's like looking at it, right? That is a picture of him doing that. So I think that's what's gonna happen.
