Gen zs : The Future of Business Marketing | Shorts

4 Nov 2022 · 0 min

Watch on YouTube

0:25

In this short monologue, the speaker urges businesses to prioritize hiring Gen Z and millennial creators who are native to modern social platforms such as YouTube, TikTok, and Instagram. He argues that these younger creators inherently understand the ever‑changing algorithms and the unique “language” of each platform—especially the cultural cues like TikTok‑specific songs—making them far more effective at producing content that resonates with contemporary audiences. The core recommendation is to bring on talent that lives and breathes the platform culture rather than trying to teach older marketers its nuances.

The first thing that you should be doing is you should be hiring Gen Zs or millennials. The thing is, you guys don't actually understand the platform. I don't actually understand the platform. The platform being YouTube, TikTok, even Instagram. The algorithm has changed. The most important thing that you can do up front is hire people who are native to this. They actually don't speak any other language except the language of TikToks. When they hear a song, they say, that's a TikTok song. It's a completely different mind flip.