Eric Siu shares how to get responses to cold outreach. Personalize messages with research on the recipient, reference specific interests like being a Packers fan, and use attention-grabbing subject lines like 'Private Founders Event' to hit 50-60% open rates.
Here's how to get anyone to respond to your cold emails and your DMs so you can get the results that you want. First, personalize your message and show the recipient that you've done some research. Stand out by acknowledging their interests or something unique about them. If your target is into the Green Bay Packers, you can open with, hey, notice that you're a Packers fan. Hell of a game the other night, right? Make your subject line attention-grabbing and relevant to the person that you are messaging. I recently had an event where I basically put in the subject line Founders Event and also Private Founders Event, and that worked really well in terms of grabbing people's attention My open rates were about 50 to 60%.
