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Facebook lead-form ads are cheaper but convert worse than leads from a landing page. The higher cost of driving traffic to your own page pays off in better closing rates across large volumes.
Facebook lead-form ads are cheaper but convert worse than leads from a landing page. The higher cost of driving traffic to your own page pays off in better closing rates across large volumes.
I guarantee you, for every lead that you get on a Facebook form field, the conversion rate, when you average it out through thousands of conversions, when you sell them on trying to close whatever you're trying to close, the conversion rate on a landing page on your website is much better. As in, it costs more for a lead when you're sending them to your website. But the quality is better. But the quality is better. Yeah, that's a better way to put it.
