Eric Siu argues GitHub is an underpriced marketing channel for AI projects. He open-sourced his AI work, got 250 stars, then added Y Combinator scaffolding to collect usage data and emails. He plans to keep upgrading the repo to learn what users need.
I think a very underpriced marketing channel right now is GitHub. Let me tell you this. So I am basically open sourcing all of my AI skills and I'm just tossing it onto GitHub. I just threw it up yesterday. I have 250 stars on GitHub. What I'm going to do is I'm going to keep adding to that repository, that repo, and I'm going to keep upgrading it because I was using Gary Tan's from Y Combinators. I used this for the first time yesterday. It's like, hey, are you okay sharing your data with us on how you're using? I was like, oh my God, that's smart. And then afterwards, like, hey, are you making— are you using the most updated? I was like, I took that scaffolding, I added it to mine this morning, and I'm just going to keep adding to it. And then I can see their usage, I can see what they're using, what they want more of and whatever. And in the future, I can see marketers adding like, oh, by the way, what's your email in there too? I'm sure we can ask all those questions, but I think GitHub is going to become more and more of a marketing channel because agents are using it more and more.
