
Eric Siu argues for going deep in a company or craft instead of hiring consultants and elite-degree executives. Pattern recognition takes years to develop. Nike and Starbucks hired new CEOs based on demonstrated ability rather than pedigree.
You go deep on what you like and then you will push longer than most people would, and then you'll get what you deserve. There's just so many patterns that you see when you're in the trenches versus learning about theory or maybe helping like a bunch of different clients. But when you go deep on a company, when you have a lot of depth, you understand all the games to play, you understand all the patterns, you've picked up a lot of pattern recognition, especially after 20 years. That gives people a lot of confidence. And I think that's what you can learn from these 2 new CEOs of Nike and Starbucks.
Dude, I'm with you. I also hate not only how people hire all these consultants and think they know the answers to everything, I also hate how people hire all these execs from Harvard and Stanford and Yale and Princeton and look how great they are with spreadsheets. Now, I've met a lot of amazing entrepreneurs and execs from these places, but just getting a Harvard MBA doesn't mean you know how to run a business.
And that's why we've hired people straight out of high school. We've hired people that maybe it wasn't like a prestigious college, but at the end of the day, they demonstrated that they can build something and they demonstrated that they have the ability to figure things out.










