Going to the Muji Hotel in Japan

26 Feb 2025 · 0 min

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In this short travel commentary, the speaker recounts a visit to a Muji‑branded hotel in Japan during October. He notes that the hotel’s design and atmosphere mirror the minimalist aesthetic of Muji retail stores, offering a consistent brand experience that feels contemporary and functional. The hotel also provides dining options, all presented in the characteristic Muji style. The speaker likens the feeling of entering the hotel to the familiar experience of walking into an Apple Store, emphasizing the recognisable, cohesive brand environment.

So in Japan, when I was there in October, they have a Muji hotel. It looks exactly like the store. It's a feeling. When you walk into a Muji, it's like contemporary. They sell you like pens and things like that. They sell a lot of different things. They do well. Yeah, they do well. And then also like you could eat there too. And then it was just everything was done like in a very Muji way. It was like you expect that experience. So it's the same thing. Just like when you walk into the Apple Store, it's like, oh, okay. Yeah, you know what that feels like.