Google AI Overviews mention brand names 2.5 times more often than ChatGPT, citing 6.02 brands per query versus 2.37. BrightEdge research shows this gap could reshape how brands appear in AI search results.
And I don't see as many people care or want to talk as much about AI overviews, but there was a BrightEdge study that came out. Did you know that AI overviews cite brands like a company brand 2.5x higher, not percent, 2.5x, so 250% more likely to get a brand to cite you on AI overviews or AI overviews to cite your brand than ChatGPT because they're more likely to do it in essence. AI Overviews prefers citing brands over ChatGPT. Why is that? I don't know. It's just the way— and AI mode is, uh, so when we look at the data, ChatGPT is 2.37 brands per query. AI Overviews is 6.02 brands per query. Google AI mode though is less than ChatGPT.
