Google's Ads team pitched free Gemini access to boost usage, but the speaker says companies won't adopt it because Gemini underperforms rivals like ChatGPT Images 2. Bundling a weak product won't work. Model quality matters more than distribution deals.
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When I talk to the Google Ads team, they're like, what do we need to do to get you guys to use Google more or whatever? I'm like, dude, everyone likes to use Google, but you guys need an MCP that's available to the public first and foremost so we can run these things. They're like, we've been offering Gemini for free to these people. We're offering more tokens so they can use Gemini more, but a lot of these companies just laugh at us. And I was like, the reason they laugh at you right now is because your models aren't good enough. I said, look, people might be using Nano Banana, which is our image gen model, but ChatGPT Images 2 is really good. I'm just saying it's a matter of time. I believe you guys will catch up, but If you bundle poo poo, like, I don't care if you bundle anything, it's just poo poo. Not saying Gemini is complete poo poo right now, but it's poo poo compared to the frontier models. I think they'll get there, but it's just interesting that they're just— they are trying to do that. They're trying to bundle and they're trying to undercut, but they can't quite do it yet because the product is not quite good enough.