Eric Siu discusses Google's guidance on generative AI search features, confirming that traditional SEO best practices still matter for AEO and GEO results. The key tension: clients asking for only AI-focused work when the fundamentals overlap, and how to present both options without abandoning what already works.
So to Neil's point, Google released something called Optimizing Your Website for Generative AI Features on Google Search. Okay. So here's what he says. Basically, it's like, oh, is SEO still relevant for generative engine search? So this is what we should talk about first. Okay. So Google said, in short, yes, best SEO practices continue to be relevant, which is interesting, because when people reach out to your company or my company, when they start saying, oh, yeah, we just want AEO, we just want GEO, we don't want SEO. What do you say? If they just want SEO and not GEO? If they just want GEO, AEO, they're like, oh, we don't really need traditional SEO, we just need GEO, AEO. What do you say to that? Well, we'll try to tell them what they, what we believe they need is and why.
And if they only choose that they want one thing or to start off with one thing, we'll work with them. And then we try to showcase how it's great, how it also benefits SEO and how we can do a few other things and even kickstart the SEO even more. But we will be upfront and tell them, hey, there is overlap in both GEO and SEO.
