Google says GEO and AEO still depend on traditional SEO basics: strong fundamentals, valuable content for your audience, and clean technical structure with schema markup and FAQ sections. Skip the unnecessary stuff like llms.txt files and rewriting just for AI.
Now, going back to talking about Google optimizing your site with AI over here. Okay, so a couple things, and we can, we can react to this over here, right? So first of all, Google again said SEO is still relevant for generative AI search. So for those of you that come to us when you say we just want GEO, AEO, come on, this stuff still grounds on SEO, traditional SEO. The other piece is create valuable non-commodity content for your audience, which we talked about. The other part is build and maintain a clear technical structure for AI SEO. Guess what? That still goes back to traditional SEO, like a lot of the technical structure that we're talking about right now, schema markups, having an FAQ section, having a summary at the top with the bullet points and all the, all these things that are basically traditional SEOs and technical SEOs look at still matters, right? And then it says what you don't need to do. Okay, you don't need llms.txt. You don't need to chunk your content. You don't need to rewrite your content just for AI systems. You don't need to seek inauthentic mentions. And you don't need to overly focus. Interestingly enough, you don't need to overly focus on structured data.
