A Google engineer disclosed the ABC framework behind the search algorithm: A for backlinks, B for content matching the query, C for user clicks and dwell time. Google calls this combined signal topicality, and YouTube ranks videos using the same principles.
A Google engineer just revealed in court how their ranking algorithm actually works. There's this ABC framework and it's way simpler than most how SEO experts see it. So number 1, A, anchors, so backlinks pointing to your page. B, body, how well your content matches to what people search for. C, clicks, how long people stay before going back to Google. Google calls this topicality, which is just their way of saying how relevant is this page compared to what someone searched for. Okay, I think of my YouTube channel at the same time, your YouTube channel. It's just how topical authority or how relevant is this content compared to what the user searched for and how long are people staying for and the click-through rate and all this. It's kind of the same thing.
