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A Google engineer tells Eric Siu that organic search results will stick around for certain queries, but Google is still experimenting to see how AI changes user behavior and revenue. The company is taking years to figure out what works.
A Google engineer tells Eric Siu that organic search results will stick around for certain queries, but Google is still experimenting to see how AI changes user behavior and revenue. The company is taking years to figure out what works.
I told you, right? Months ago, I sat with a Google engineer to go over their changes with AI. No. And this engineer was high up. No, go. You know what they said on what's going to be the future with SEO and everything? They don't see a future where there's no organic results because there's different use cases for different queries, which I agree with that. But what's going to be the future with AI? Honestly, they don't know themselves either. They look at it as one big experiment. They're going to release a lot of iterative changes, see how users interact, see how it affects their revenue, see how it affects the user experience. And then they'll tweak. They think it's going to be very iterative over many, many, many years before they really figure it out. They better hope it is. Yeah, for their sake.
