Two people discuss Google's advice to create "valuable non-commodity content" like data-backed PDFs, then audit an X profile and find a post with 12,000 views. The gap between strategic guidance and what actually works on social platforms becomes clear.
But Google also said, what do you want to do? You want to create valuable non-commodity content for your audience. Easier said than done. Okay. But you should think about what does that mean exactly? That means thought leadership content, right? It could be a really helpful PDF backed with data. Okay. What else could it mean? It could mean what? My bad.
I'm still scrolling on your X profile. I'm already in January 18th. I still haven't found a vertical video. What do you, what are you talking about? I'm certain you want to see the last vertical video I found. Can you, can you just here? Okay. Here. I'm scrolling, dude.
Here, I'm going to scroll. I'm going to scroll to the ones now because you're trying to make a point. I'm going to show you right here. I'm going to go all the way back.
Oh, you got one. 12,000 views. Here you go. I'm going to go back all the way. 12,000 views.
So since Neil wants to double down, I'm going to shove it in your face now. No, no, no, you're not letting it go. I think you're talking out of your butt. No, no.
It's obvious that these algorithms look at engagement. Vertical has less and less. I didn't just— You created vertical, that's 10 minutes.
