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Eric Siu shows how one YouTube video becomes four Instagram carousels through AI. He says the process has replaced team members who won't learn new tools, but still needs skilled people to design and oversee the workflows.

Eric Siu shows how one YouTube video becomes four Instagram carousels through AI. He says the process has replaced team members who won't learn new tools, but still needs skilled people to design and oversee the workflows.
So, from one little video that I made on YouTube, it created these carousels over here, and we know that this type performs really well on my Instagram. Basically, from one piece of content, we've created 4 new pieces of content that can then be published to multiple channels, right? And so, when I say kind of tongue-in-cheek that this has replaced my marketing team, the way I think about this is in many ways it has. It has replaced the people who don't know how to adapt, but it hasn't replaced the people who know how to run these workflows.