Jake Tran sent Graham Stephan a video titled "Why Graham Stephan Is Killing the YouTube Algorithm." Graham shared it to his followers, and the video jumped from a few thousand views to 100,000 in weeks.
Why should I put in 10, 15 hours into a video that's only going to get whatever, 500 views? If you never make a good video to start, you're never going to get the views. So I probably made 4 or 5 videos of this new style. I hit on one that took off, and the one that took off was called Why Graham Stephan Is Killing the YouTube Algorithm. And when I switched to this style, I went from a few hundred views to 2,000 views, 3,000 views, which is better but not crazy. So once I launched that video, I shared it with Graham on Instagram. And he just really, really loved it and was super impressed. And he shared it on his Instagram with a swipe up. And from there, within a few weeks, it climbed up to 100K views. So that was the initial snowball that got things rolling.
