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Influencer marketing builds relationship capital that protects your career. Strong PR and influencer skills are rare and valuable, especially in Web3, making you harder to replace if you lose a job.
Influencer marketing builds relationship capital that protects your career. Strong PR and influencer skills are rare and valuable, especially in Web3, making you harder to replace if you lose a job.
Influencer marketing is great in my opinion, because what happens is you start working with a couple influencers, you start working with more, you start to build your own Rolodex. It's your relationships at the end of the day. So let's say, God forbid, you get fired or laid off or something like that. You have those relationships, especially in the Web3 world right now. A lot of it is relationship capital. So if you can really slot in there, influencer, and I kind of put PR in the same vein, if you can do that, you are going to be at the next level and you are going to be fine in terms of getting a job because it's really hard to find great influencer marketers.
