Learn to write headlines that grab attention by studying Gary Halbert's The Boron Letters and Breakthrough Advertising, then adapting proven structures from free sites like AOL.com to your niche. The best hooks use secrets, life-changing promises, and simplicity.
In this clip, we're going to talk about headline formulas that will help you get attention without spending a fortune. But before we begin, don't forget to rate, review, subscribe if you like videos or audio files like this on entrepreneurship and on marketing. First thing I want to talk about in terms of generating the most amazing headlines is reading these books, The Boron Letters, that's by Gary Halpert, the late Gary Halpert, and also reading Breakthrough Advertising. You can get that if you Google hard enough, you will find it. If you try to buy it, you're gonna spend $300 to $600, all right? So here's the other thing. I like going to aol.com. Don't worry, aol.com used to be a pioneer internet service provider, but guess what? They're good at headlines. If you go to aol.com, there's a headline section, okay? And I'm gonna come up with some headlines right here. And you don't need to spend a fortune 'cause it's freaking free if you have the internet. You can go to the library, you can go anywhere and generate good headlines, all right? Here's, here's a headline right here. Oh, 4 key questions that will decide the 2019 Final Four. Okay, well, Well, let's see, if we're talking about marketing, 4 key questions that will determine the future of SEO in 2019 and beyond. All right, so what else is there? What else is there? Projecting the outcome of each Final Four game. So projecting the outcome of voice search in 2020 with data, right? Look, there's so many titles over here. I'm just looking at, if you're watching on video right now, there's probably 70+ titles on this page itself. And there's, look, there's a lot of different sites that you can go to. I'm just making it simple for you, aol.com. Ah, here's one. This is sponsored, by the way. Actress shares her secret. Eating this every morning changed my life. What's happening there? She's sharing a secret. Everyone likes secrets, right? Also, at the same time, this secret, the secret's not being revealed, but it's eating this every morning changed my life. Everyone wants their life to be changed. Everyone wants it to be easy, right? They want the secret, they want their life to be changed. They want one thing that they can do to change everything, 'cause what? People are lazy, all right? A couple things that you can do here. What you do is you go to a site like AOL.com, you draw the headlines from it, and you figure out how does this fit into my industry, right? Oh, Neil Patel shares his secret on SEO, how to get to 2 million visits a month, right? You can do something better than that. I'm just giving you examples here that you can draw without you having to really think and without you having to spend a fortune. Buying those books, It's worth it because you get better at copywriting. Also, speaking of Gary Halpert, his son Bon Halpert actually took over his newsletter. So if you Google Gary Halpert newsletter, you will be able to find it and it's a free newsletter that you can check out. Continue to get better at copywriting. There's also Neville who has a course called Copywriting Kourse. That's with K's, copy, K-O-P-Y, Copywriting Kourse. Check that one out as well. There's so many different ways to get better. Again, Breakthrough Advertising, Boron Letters. Those are just a couple of things you can do. Let me know in the comments or let me know in a review in the podcast what you plan to do in terms of improving your headlines and maybe, maybe drop some resources in here that I've never heard of, uh, in terms of improving, uh, your headlines and writing amazing headline formulas or creating amazing headline formulas. So with that being said, uh, we will see you tomorrow.
