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A newsletter expert shares how coaching cut email acquisition costs from $11 to $5.31 and boosted conversion rates from 42% to 51%. The changes took minimal time but delivered outsized returns on ad spend and list growth.
A newsletter expert shares how coaching cut email acquisition costs from $11 to $5.31 and boosted conversion rates from 42% to 51%. The changes took minimal time but delivered outsized returns on ad spend and list growth.
They do $20 million a year or something like that. She really knows how to grow email lists. She really seemed to know what she was talking about when I joined one of those calls. And I was like, you know what? I'm going to reach out to her to see if she can coach one of my guys. So before, our email CPA, so when we're buying ads to get more people to our email list, it was about $11, which is pretty expensive for an email. Just a week after working with her, she told him to make some tweaks. And from that 1-hour call, the CPA decreased to $5.31. So that's a 52% decrease. Now the conversion rate went up 21%. It was 42% and went up to 51%, right? And the click-through rate also went up. Went up very slightly from 2.14% to 2.2%. The cost per click went down 32% from $4 to $2.72. So that is a good use of time. And I think the return on that's exponential.
