Eric Siu explains why creators need to post natively on every platform instead of just repurposing content. SEO now means optimizing for Amazon, TikTok, and YouTube, not just Google. Each platform demands different formats: threads on Twitter, different tactics on LinkedIn.
New SEO isn't just SEO. We're talking Amazon, TikTok, we're talking YouTube. Attention is spread. It's so fragmented now that you have to repurpose. You have to go omnichannel. And most importantly, if you're going to do that, you have to post natively to each channel because each channel is a different game you have to play. So Twitter or Threads, you might actually be writing threads. On LinkedIn, you can't do the same thing. You have to play a different game on each one. And so these are all great things that I would just recommend rewinding and listening to these things because even just doing one of them will go a long way for you.
