Chet Holmes' Dream 100 concept identifies your top 100 ideal clients to pursue. Create short videos with one powerful insight and spend $10-$20 daily in ads targeting marketers and CEOs to capture their attention.
Chet Holmes wrote a book called The Ultimate Sales Machine. The Ultimate Sales Machine is great because it talks about this concept of the Dream 100. These are the Dream 100 clients that you want to go after. Maybe what you can do, let's say you're a marketing agency, you can make a couple videos that are maybe 5 to 10 minutes long and make those same insights again. Maybe you spend $10, $20 a day or so targeting marketers and target the CEO as well. Get their attention because you're gonna eventually have a video that has even one insight in there. One gold nugget in there is gonna go the distance.
