Eric Siu questions whether Higgsfield's Supercomputer can actually replace CMOs. He argues it's really a content tool that burns through tokens fast, and that AI can't replicate human taste or strategy, citing a Grand Theft Auto CEO's point that most creations fail to hit.
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AI tool that replaces CMOs. Higgsfield just launched Supercomputer and most people think it's a video tool. It's not. It's an AI CMO you hire once and it runs your marketing while you sleep. Every run sharpens the next one. You stop opening 14 tabs, you stop hiring 4 freelancers, you stop guessing what hook to try next. These posts really annoy me because who's the one that's going to come up with the strategies? This Supercomputer from Higgsfield, it eats up tokens like crazy. Like if you're on a free trial, you can probably use it like once. You have the, the Grand Theft Auto CEO. He said you can have thousands and thousands of games created every year. You might have 1 to 5 hits and that's it. He said AI replacing humans, it cannot replace the taste piece because you can make as many apps as you want right now, as many games as you want. It can't replace that. Same thing goes for CMO. No CMO that's good is going to be replaced for a long time.