Hiring Onshore, Offshore, and Nearshore Talents

16 Apr 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "Hiring Onshore, Offshore, and Nearshore Talents" (uploaded April 16, 2024) containing an English segment featuring Eric Siu discussing hiring strategy. He advocates keeping strategic talent onshore (U.S.) while using offshore/nearshore teams for executional creative roles (e.g., a brand/editing team based in the Philippines), and gives a practical example of scheduling to accommodate time zones. The clip focuses on balancing strategists onshore with creative execution offshore/nearshore.

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When it comes to hiring talent, I believe that strategic talent should be onshore. So onshore for me is United States. And I believe if it's executional creative talent, let's say for design, you can get away with offshore, you can get away with nearshore as well. And that's worked out really well for us. So for example, my brand team that helps with the podcast and a lot of the editing, they're great. They're based in the Philippines. And then that brand team meeting happens on Mondays at 5:00 PM Pacific, right? Because that's 8:00 AM their time. So it actually ends up working out and they're great to work with. They're a pleasure. When it comes to strategy, like usually people onshore are better at that. So what we found to be a good mix of is strategists onshore, offshore, nearshore for more creative talent.