Twitter DMs work better than Instagram for recruiting because more top talent keeps their messages open there. The speaker cites Warren Buffett as an example: he's on Twitter but not Instagram. Email is slower and noisier.
Twitter DMs are the best because the ratio of kind of smart people versus noise out— I mean, really smart people that you can just hit up directly on Twitter. And most people have their DMs open. Instagram's decent, but I think Instagram, there's just a lot of noise in there and not necessarily the smartest people hanging out on Instagram. Even Warren Buffett has a Twitter account. He doesn't have an Instagram, I'll tell you that. And so, you know, you just gotta think of it that way. Like, where's the blue ocean that you can attack where they are hanging out? Sure, you can hit them up on email too, but you know, that's what it is.
