Jake Tran built his million-subscriber YouTube channel on ideas from Robert Greene's 48 Laws of Power, focusing on stories about money, power, and crime. The book shaped his editorial angle from the start.
Chapters
I run the number 1 business channel for documentaries on money, power, and crime. Interesting. Why did you— okay, so why did you start with money, power, and crime? So it's a long story with the YouTube channel, but for that angle, I really got inspired by the book 48 Laws of Power by Robert Greene. And in that book, he talks about how, you know, the pursuit of power kind of pervades our our lives everywhere we look. And yet, you know, talking about power openly is such a taboo subject. And that's what he kind of wanted to solve with his book. And I was really inspired by that, and I really loved the book. So I've kind of angled my channel around that kind of concept, like looking at everything from like the power angle, like the money angle, which usually involves crime. So yeah.