A mouth-tape company hits $14 million a year on messaging and branding alone. The conversation explores how rebranding existing products for new markets works: take Asian bamboo slippers, call them anti-sweat footwear, and suddenly you have a new business.
That mouth tape business that does like $14 million a year, that's just good messaging and good storytelling and good branding.
Totally.
And what's it called? Hostage Tape? Hostage Tape.
Yeah. I wonder what other opportunities exist where the product exists already and you just have to rebrand it. Yeah.
Like, okay, I'm Asian, right? We like wearing like bamboo slippers. It's more airy. We'll just put it that way. How do you brand something where it's like anti-sweat slippers and bamboo is actually good for that?
Totally. I think there's a huge opportunity, like startup ideas-wise, to see what's working in one culture and bring it to another culture.
