A poker player in Las Vegas bought four Eight Sleep mattresses at $2,500 each after hearing about them on the Huberman podcast. The story shows how podcast ads can drive big sales when they reach the right audience.
I was playing poker recently in Vegas. Didn't win. It was a tough night. But— Did you lose a lot? Define a lot. No, I didn't lose a lot. Wait, define what not a lot is. I don't know. There's a guy wearing an Oura Ring, right? And then we started talking about sleep. It's like, okay, tell me your score, blah, blah, blah, right? And then there's a guy sitting over at the table. He's wearing like a Burberry shirt. He's like, yeah, I bought an Eight Sleep for my family. I bought 4 of them. I was like, wait a minute, because I invested in Eight Sleep, right? I was like, how did you hear about it? And then he's like, well, I was listening to the Huberman podcast. And I was like, oh damn. Each Eight Sleep is about $2,500 or so. So that's like $10,000. The point is that podcast ads work. We're seeing podcasts here work. It just depends if it's the right audience.
